How can talent branding enhance employee retention?
Today's organizations are competing for the very best talent. To differentiate themselves from others, leading companies are developing strong employer brands to attract top candidates and retain employees. Is this strategy effective? And, what if companies can't live up to their brand promise?
Allan Schweyer, Executive Director & President of the Human Capital Institute explores the value of employer brand. HCI's research includes new insights into the affects of an employer brand on current employees. In this webinar, we addressed:
- What is the internal impact of an employee brand
- How can employer brands be used to promote successful employee retention
- How can you track the effectiveness and continuity of your employer brand
- View the Talent Branding: Practical Innovations presentation or watch the webinar recording courtesy of Monster Intelligence
Monster thanks our presenter Allan Schweyer
Allan Schweyer
Executive Director & President
Human Capital Institute
Allan Schweyer is President and Executive Director of the Human Capital Institute, editor of Leadership Excellence: The Journal of Human Capital Management and author of Talent Management Systems (Wiley&Sons, 2004). He is an internationally renowned analyst and speaker on the topic of transformational human capital management for individuals, organizations, regions and nations. His articles and white papers appear in dozens of popular media and industry specific publications worldwide.